Beware the snollygosters

It would appear there is an election in the offing. Voters might think it’s someway away, but not the parties.

Despite those astonishing Ashcroft and YouGov polls suggesting that it’s operation wipeout, Nicola Sturgeon hit the campaign trail in Glasgow yesterday, calling on her not insignificant pool of 93,000 potential activists, to chap every door between now and polling day. She’s right to take nothing for granted and her party would do well to heed the call: there might well be work to be done.

After all, there is truth in the cliché that the only poll that matters is the one on the day. And here’s Jim Murphy making a virtue out of hard work, cancelling any plans his MSPs might have had for a week half-term break, telling them all to get out and campaign like the election was a week to go. At least, he’s now admitting his party is in trouble, big trouble.

Both teams were out in my patch yesterday, but no sign of the Lib Dems in what is still a Liberal Democrat seat. That might be because they’re targeting a different demographic of voters in this constituency. With only 12 weeks to go, targeting resources, energy and time at the right groups of voters is key. Basically, Labour and the SNP are after the same ones.

I was surprised just how many times I was asked how I would appeal to this type of voter or that in my crash-and-burn attempt to become a candidate – it’s okay, there will be no gnashing and wailing, I’m nearly over myself.  To me, it’s self-evident where the SNP has to go to win seats all across the central belt. Indeed, the polls are like a great big X marking the spot: to the once staunch Labour vote must they go. Yes, the Lib Dem vote has collapsed in these same constituencies but think on this – it was never huge to begin with, except in one or two areas, nor is it so easy to track down in geographical or community terms.

Still not convinced? Well, why do you think Jim Murphy’s targeted campaign strategy is to prevent 190,000 Labour voters who voted Yes becoming SNP voters? This is the battleground where all those seats on those ginormous projected swings will stand or fall. And it’s vital that the SNP in its local domains gets this and focuses all its attention on those voters.

Because in those last few vital days of the independence referendum, whisper it, but the other lot had a better get out the vote strategy than we did. The No camp shifted to identified core vote and what’s known as knocking it up, far earlier than Yes did.  At the time, I thought this a weakness, a sign that undecideds who had been edging up the scale towards a Yes were now ours and that Better Together had given up on persuading them. Yet, the fact we were still out there trying to persuade them was the issue. The No camp had done enough to slow the snowball hurtling down the mountainside throughout September gathering momentum towards yes and actually halted it before it subsumed everything in its wake. As in all other referenda, a majority of those still umming and awing on the day broke for the status quo.

Here in Edinburgh, No’s get-out-the-vote activity was co-ordinated city-wide and run largely by Labour. It was organised, targeted and focused. And the fact that few of us noticed it at the time means it worked as the stealth operation it was designed to be. Anyone who thinks that it could not be replicated in Glasgow or in the towns all across the M8 corridor needs to think back to the 2012 local government elections. Despite what the polls were saying, Labour dug out a vote and I’m not sure we understand how yet.

Whether or not they will be able to snatch such victory from the jaws of defeat yet again is unclear. When the mood of a nation appears to have turned so decisively, the ability of a tribe – much depleted these days in any event – to descend onto streets en masse at 5pm on polling day and sweep every eligible adult along to vote is no longer a strength but a weakness. Adopting these tactics of old might just help deliver SNP MPs in their bucketload.

Conversely, does the SNP have to do anything other than surf the wave of public opinion? Does it need to know where its vote is going to come from at this election? I’ve often wondered what might happen in a control experiment of a local campaign staying at home – completely at home – to see if all those local leaflets, footslog, A boards and door chapping actually does make a difference, or if it really is all down to national campaigns, narratives, messaging and media dominance.

This though is not the campaign for the SNP to try such experiments. For, despite what the polls are saying, the difference between shaving Labour majorities wafer thin and actually winning the seat will come down to local candidates and campaigns: the SNP might have a shiny team of fantastic people lined up to fight this election, but Labour has its snollygosters.

Twitter introduced me to this new word this week. Apparently, a snollygoster is someone, especially a politician, who is guided by personal advantage rather than consistent, respectable principles. There are good people in the Labour movement – still.  Some of them are even MPs and they are now fighting for their political lives. And all the trappings that go with it. There are few career options out there for former politicians, not in Scotland; certainly, none so lucrative as the sinecure on the green benches. And that aside, what to do when your entire life has been politics, politics and more politics?

Some Scottish Labour MPs will have peered over the abyss and not liked what they see at the bottom. They will by snollygosting for all they are worth for the next twelve weeks and the SNP needs to match them if those poll numbers are to translate into wins.

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